The Growth of The Killing Tree
Our initial success was the meteoritic growth of The Killing Tree®. This was the ‘a-ha’ moment. Not only did we have significant uptake in followers, but we also gained relevant customers who engaged with our products.
The Growth Journey
PROBLEM:
The Killing Tree Clothing was growing slowly and the social channels did not represent the volumes of sales that were coming through the website. TKT was also spending a lot of money on ineffective brand growth that was delivering mediocre results.
SOLUTION:
We would implement a viral growth strategy for the brand that would find followers and engagement through highly targeted ads. The aim was to find cross-overs in audience sectors that would engage with new content and eventually go on to purchase from the brand.
RESULTS:
In 7 months we were able to grow the brand socials by around 570,000. This resulted in huge engagement and allowed for their products to be seen by a much wider engaged audience. The financial impact on the business was an increase in revenue by 233% YOY.
