In this article we're going to outline how to launch, grow and market your NFT to the Moon!

Many business owners overlook abandoned cart emails. However, if you aren’t sending cart abandonment emails, you could be missing out on a lot of sales.

Last click attribution has been around since the beginning of digital marketing, but is it the most effective way to calculate where your sales are coming from and what is influencing your customers?

Many digital marketing agencies will say yes as a default, but we say no.

In the last two years, the B2B buying process has massively changed, and if you’re operating in this sector it’s key that you pivot to suit the new world of B2B commerce.

Just as there is no one-size-fits-all marketing strategy, there is no one-size-fits-all digital marketing channel. Diversifying your media mix gives you the best chance of capturing your audience’s attention, boosting your brand recognition, and achieving your business goals.

There are many benefits to having repeat customers, but it’s not enough to assume that if a customer’s bought once they will buy again. You need to put effort into retaining your customers, and it’s key to do this after their first purchase.

TikTok has been working to prove itself as a heavy-weight competitor in the world of social apps and as a legitimate platform for online advertising.

Facebook is and will continue to be a top dog in the world of advertising ecommerce stores, so it is vital as a business owner that you understand the way Facebook advertising works to harness its power and to have an advantage over your competitors.

Reporting data to your client should always be a meaningful interaction. You may not think of reporting data as being a very personal endeavour, but when it comes to digital marketing, it’s all about relationships.

You can expect many things to come out of your digital advertising campaigns, but one thing you can never expect is quick and easy success.

No one wants to fail. Plain and simple. But to become a success, you're going to have to stumble a couple of times.

The closed-loop method of digital advertising is much more comprehensive than the traditional funnel method. Developed by The Growth Guys, the closed-loop methodology takes into account that a customer’s journey with a brand is not linear, it’s cyclical.

The ecosphere of online e-commerce is constantly changing— is your business ready to pivot at a moment's notice?