How to Get The Most Out of Shopify
Shopify is a powerful eCommerce platform that helps you build and run an online store. As one of the most popular eCommerce platforms out there, you must make full use of its features. That's exactly what we're going to show you today.
How Does Shopify Work?
Shopify combines all of your commerce onto one platform and allows merchants to build and customise their online store with their various free themes. It also allows merchants to sell their products in multiple places.
There is no coding needed to manage the platform's friendly user interface and you can easily drag and drop things on the system, meaning that anyone can use it and it!
The platform is cloud-based and hosted, allowing you to access it from any compatible device while Shopify manages the updates and maintenance in the background. This provides flexibility to run your business from anywhere (with an internet connection)!
An eCommerce business requires multiple tools to manage your products, inventory, payments, and shipping. Shopify allows you to group this all together so you can manage your business effectively and integrate any other tools you may need to efficiently run your business.
The Shopify App Store
You can use Shopify’s app store to customise your store with your choice of apps. The platform has thousands to choose from, including apps from their in-house app designers to independent app makers.
The most reviewed platform on the Shopify app store is Privy. Privy is the eCommerce marketing platform that supports businesses’ on Shopify to grow their sales through emails and SMS. They can help you with a variety of things, including:
Growing your email and text data-base
Stop cart abandonment before it happens
Recover 10% - 20% of abandoned carts
Retain customers by automated emails that inspire loyalty
At The Growth Guys, when working with brands and companies, we sometimes implement Privy to help boost their sales via website pop-ups and email marketing campaigns. Here are some of our findings from a previous campaign:
Website pop-ups had a 34% conversion rate
Conversion Value of £40k
The email open rate was 30% (on average 20% the average)
Conversion Value of £1.5k
Privy gives you every email, conversion, and SMS tool you need to increase sales at each stage of the buyer’s journey.
What are Shopify Audiences?
Shopify Audiences is a new feature that is a Shopifyplus exclusive. It allows you to generate a list of buyers who are more likely to buy your product, as well as:
Decreasing conversion costs
Helping your paid ads perform better
Improving the algorithm to always provide high-intent audiences
By exporting your Shopify customer list to your Facebook audience, you can create a list of buyers that are likely to purchase the products you are trying to sell. For example, you can generate look-a-likes from this and improve customer returning rates through retention campaigns.
This feature can be managed all in one place and provides reporting and dashboards that let you know how audiences are impacting your business.
*This feature is currently available for Facebook and Instagram Ads. More ad platforms will be integrated in the future.
Shopify is one of the most popular eCommerce platforms, with millions of businesses in 175 countries around the world, using it to create their online stores. This is partly because Shopify has a collection of features that make creating and maintaining an online store much easier. And those features should be fully utilised to get the most out of your Shopify store.
