Engage with your Target Audience with Intelligent Paid Social Advertising.
Engage with your Target Audience with Intelligent Paid Social Advertising.
Why do you need Paid Social Advertising?
As digital platforms grow, it is becoming more and more important that your business has a key presence on social media. In 2021, £130 billion revenue was generated by social advertising alone. With a strong social media strategy and the ability to create engaging content, we ensure that your business is in the fore-front of new and existing customer sight’s, boosting your business’ revenue and digital growth.
Award Winning Ads 🏆
The Growth Guys are Multi-International Award Winning paid media specialists. We deliver best in class media buying. deploying our multi-channel strategies to achieve HIGH ROAS, POSITIVE ROI and a SUSTAINABLE ROUTE TO GROWTH.
Selecting Content
A great performing ad starts and ends with great content. The secret to winning bids, getting attention and conversion through social ads places great value on selecting the right creative for the right audience and objective. The Growth Guys have activated thousands of campaigns over the years; our bid theory when combined with our ad instincts allows for explosive ad deployment.
Hyper Targeting 🎯
Paid Social ads are the most effective and cost-efficient way to reach your target audience. Between our extensive knowledge, years of experience, and thousands of Facebook, Instagram and Youtube advertising campaigns already run successfully, we guarantee that you will get results from our service. With millions of users, Facebook and Instagram are massive platforms for advertising. They're also great ways to reach a broad audience in a cost-effective way. We can manage your campaigns to reach the right people, at the right time.
The Grow Better Methodology
Our first step is to uncover your business' value and proposition, along with the hero products and/or services that make it unique. This will allow us to plan the Media Buying process; the audiences to target, the channels to explore and the creative in which to use to engage your target audience. The build process starts the testing journey of learning what works and what does not.
Afterward, we review the data to determine the next step. Do we need to amend the campaigns for a specific product? Do we need to amend the landing page to resonate with the audience more? Once we have repeated this process and we are all happy, we can then SCALE the campaigns to ensure they grow and optimise effectively. However, this is not the end of the testing process, as trends and seasons change, adapting and improving the campaigns to keep them relevant.
Best in Class Reporting 🏅
Clients of The Growth Guys receive in depth monthly reporting. We of course cover the basic metrics - how many leads/ sales we’ve generated etc. What makes our reporting a little different however is the level of insight our reports provide; we spotlight interesting moments throughout the campaigns, what the competition have been doing, how saturated the market was in the last month. We also focus on opportunities for the coming month, learning from the data we’ve analysed in order to make sustainable growth a reality.
Social Channel Mastery
In such a fast-moving marketplace, keeping up to date with the latest developments, updates, new channels and functions is a specialism in and of itself. But that’s our job, and we’ve got the results to prove it. As marketing partners of all social channels, our aim is to ensure no stone is left unturned and optimise the channels that are relevant to your business.
With over 3 billion users and a large portion of the social media market share, Meta and Instagram are the biggest fish in an ever-expanding pond. Through effective advertising on these channels, you gain easy access to your target audience. Similarly, Tiktok, is a great challenge for building brand awareness: hitting new users who may have never heard of your brand before, but are in the market for your product. For visual business’, we also love to utilise Pinterest and Youtube. Sharing inspiration and eye-catching content with your potential customers on these channels can guarantee high intent traffic to your website. Finally, Linkedin can be a great channel for hyper-targeted B2B advertising. Sending high-intent, relevant traffic to a lead magnet on LinkedIn, followed by retargeting via other channels will ensure you with the most cost-effective way of marketing.