PAID SOCIAL

Your Brand. Our Expertise. Scalable Success Awaits.

Why Paid Social?

Your audience is out there, scrolling—and searching. With the right strategy, your brand becomes their answer. At The Growth Guys, we create Paid Social campaigns that do more than just get clicks; we deliver consistent, scalable results.

Take the first step toward Paid Social success

Discover how ready your business is to scale with our Ready-to-Scale Scorecard.

In just minutes, you’ll get tailored insights into your growth potential and the next steps for maximising your Paid Social impact.

Dominate Social Media with Paid Social That Converts

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Dominate Social Media with Paid Social That Converts •

The Growth Guys’ EDGE: Paid Social done right!

Our campaigns are driven by HEAD—Hypothesise, Execute, Analyse, Develop—a proven methodology that ensures your Paid Social spend generates measurable returns. Here’s how it works:

Hypothesise:
We craft data-backed campaign strategies, identifying key creative and audience opportunities.

Execute:
Launch precision-targeted ads designed to maximise engagement and ROI.

Analyse:
Use performance metrics like CTR, ROAS, and fatigue signals to monitor success and adapt quickly.

Develop:
Refine and scale what works, ensuring continuous optimisation for long-term growth.

This systematic approach keeps your campaigns ahead of the curve, delivering results while adapting to shifting audience behaviours.

  • We know Paid Social success doesn’t just happen—it’s built on the marriage of strategy and creativity. Using tools like Creative MRI, we:

    • Track metrics like CTR and engagement rate to identify winning creatives.

    • Predict creative fatigue and recommend timely updates to maintain high performance.

    • Optimise placements, ensuring each creative resonates with its audience.

    Want to take your creative strategy to the next level? Learn more about our Creative Testing services and how they can elevate your Paid Social campaigns.

  • Case Study: Team GB
    Ahead of the 2024 Olympics, Team GB partnered with us to boost engagement and sales through Paid Social. Using phased creative testing and precision targeting, we delivered:

    • 3.99% CTR – far surpassing industry benchmarks.

    15x ROAS – earning £15 for every £1 spent.

    View the full case study HERE

Why choose us?

Methodology that delivers:
Our HEAD framework ensures every campaign is strategic, efficient, and results-driven.

Creative meets data:
Insights from tools like Creative MRI help us design ads that engage, convert, and scale.

Platform expertise:
From Meta to TikTok, we understand what works—and why.

Ready to scale your Paid Social today?

FAQs

  • We specialise in Meta (Facebook & Instagram), TikTok, Pinterest, and more.

  • By using tools like Creative MRI to track performance metrics and applying our HEAD methodology to refine campaigns continuously.

  • Not at all. Our strategies are tailored to align with your growth stage, delivering results whether you’re just starting or scaling.