CREATIVE TESTING
Creative Testing that delivers precision and performance.
Why creative testing?
Not all creative is equal. In today’s crowded digital landscape, performance is non-negotiable. Creative Testing takes the guesswork out of your campaigns, using data to pinpoint what resonates with your audience and what drives results.
At The Growth Guys, we combine scientific precision and bold creativity to ensure every asset earns its place in your campaign. From TOF attention-grabbers to BOF conversion machines, we optimise your creative to deliver results at every funnel stage.
Discover the power of data-driven creative
Unlock exclusive insights with our whitepaper: The science of creative that converts. Learn the strategies behind high-performing assets and how Creative Testing can supercharge your campaigns.
Turn insights into impact, Optimise every asset
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Turn insights into impact, Optimise every asset •
Why Creative Testing works
Eliminate waste:
Stop spending on creative that underperforms and double down on what converts.
Stay agile:
Predict fatigue and refresh creative before your audience tunes out.
Target every funnel stage:
Match creative styles to TOF, MOF, and BOF audiences for maximum relevance.
Make informed decisions:
Back every choice with insights from Creative MRI for smarter, faster optimisation.
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Our Creative Testing process leverages Creative MRI, ensuring your creative doesn’t just look good—it works:
Build Bold Concepts: Develop creative assets aligned with audience behaviour and campaign goals.
Test with Data Precision: Use A/B testing to measure performance across formats, placements, and audiences.
Track with Creative MRI: Monitor metrics like thumb-stop ratio, engagement-to-conversion rate, and fatigue signals to evaluate success.
Iterate and Optimise: Refresh underperforming assets, scale high-performers, and maintain momentum.
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Funnel-Specific Insights: Discover creative formats and styles that drive results at every stage.
Fatigue Tracking: Predict when creative will lose its impact and refresh ahead of time.
Real-Time Dashboards: Access actionable insights with detailed performance reports.
Cross-Service Synergy: Optimise assets to amplify the success of Paid Social and Performance Branding campaigns.
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"Working with The Growth Guys on creative testing changed the way we approached campaigns. Their insights gave us the confidence to scale our best-performing assets and refresh underperformers quickly."
– [Belle, SealStop]
Find out how ready your creative is to scale
Take our Ready-to-Scale Scorecard and get instant insights into your creative’s performance. Discover your next steps for unlocking growth.
Book your FREE creative strategy call
Ready to transform your campaigns with optimised creative? Let’s discuss how Creative Testing can elevate your results.
FAQs
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Creative Testing ensures that your Paid Social campaigns are driven by high-performing assets tailored to each platform. Whether it’s Instagram Reels or TikTok UGC, we optimise for maximum engagement and ROAS.
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Absolutely. Creative Testing provides the data needed to craft bold, impactful assets for blitz-scaling awareness, while Creative MRI insights ensure those assets remain effective across your branding campaigns.
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Insights often emerge within days, allowing us to iterate and optimise throughout your campaign to deliver faster, stronger results.
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Yes! Creative Testing helps maximise the impact of every penny spent, whether you’re scaling a small campaign or launching a multi-channel blitz.