PAID SEARCH & SHOPPING

Turn searches into sales with laser-focused paid search & shopping campaigns

Your customers are searching—Are you showing up?

Every day, potential customers are looking for what you offer. The question is: are they finding you or your competitors? Paid Search and Shopping Ads aren’t just about showing up—they’re about showing up first and making a statement.

At The Growth Guys, we specialise in crafting campaigns that dominate search results, turning curious clicks into loyal customers. Whether it’s search ads, shopping feeds, or retargeting, we know how to turn intent into action.

Your growth starts here

Find out how ready your business is to scale with our Ready-to-Scale Scorecard. Get a personalised roadmap for Paid Search success in just minutes.

Be found when it matters most

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Be found when it matters most •

Why Paid Search & Shopping works!

Paid Search is the ultimate tool for capturing demand. Unlike other marketing channels, it connects you with people actively looking for your products or services. Shopping Ads go one step further, showcasing your products at the exact moment customers are ready to buy.

With Paid Search & Shopping, you:

Capture high-intent audiences:
Target people who are already searching for what you sell.

Boost visibility:
Appear at the top of search results, outshining your competitors.

Drive measurable results:
Track every click, impression, and conversion to maximise ROI.

  • Our Paid Search approach blends creativity, precision, and data-driven decision-making to deliver results.

    • Keyword Mastery: We uncover the search terms your audience uses, ensuring your ads appear when it matters most.

    • Shopping Feed Optimisation: From product images to descriptions, we craft shopping feeds that make your products impossible to ignore.

    • Ongoing Optimisation: Through continuous A/B testing and performance monitoring, we refine campaigns to improve returns.

    With The Growth Guys, your campaigns won’t just perform—they’ll evolve with your audience.

  • Case Study: Bulldog Gear
    By refining their Paid Search & Shopping strategy, we helped Bulldog Gear:

    • Slash their CPA by 20%, improving efficiency.

    • Achieve a stunning 7.83x ROAS, driving substantial revenue growth.

    Case Study: Team GB
    We turned their high-competition keywords into a major win:

    • Increased CTR by nearly 400%, smashing industry benchmarks.

    • Achieved exceptional ROAS with creative shopping feed adjustments.

  • In Paid Search, success is about meeting the customer where they are. But to stand out, you need more than strategy—you need creative that converts.

    We bring:

    • Compelling Ad Copy: Words that catch attention and drive clicks.

    • Optimised Shopping Feeds: Beautifully designed listings that sell for you.

    • Strategic Testing: Refining every element to perfection.

    Want to see how creative fuels results? Explore our Creative Testing service to elevate your ad performance.

Why choose us?

Experience that delivers:
Proven track record of turning Paid Search into a profit powerhouse.

Creative & data expertise:
From crafting the perfect ad copy to deep performance analysis.

Full funnel focus:
Whether it’s top-of-funnel discovery or bottom-of-funnel conversions, we’ve got you covered.

Ready to dominate the search results?

FAQs

  • Paid Search targets keywords to connect with customers searching for products or services, while Shopping Ads showcase your actual products with visuals and prices directly on search results.

  • We optimise product listings with high-quality images, compelling descriptions, and competitive pricing to improve click-through and conversion rates.

  • Absolutely. We specialise in tailoring strategies to seasonal trends, ensuring your ads perform at their peak during high-demand periods.