Trade Access Panels

Igniting Sales Success for Trade Access Panels 🔥

Trade Access Panels is a renowned UK-based manufacturer of rooflight solutions. Their products are designed for flat or low pitch roofs, enhancing the aesthetics and functionality of both working and living environments. With a 10-year manufacturer's warranty and free delivery to mainland UK, they offer an array of glass roof windows that prioritise safety and quality.

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The Growth Journey

 

PROBLEM:
Trade Access Panels approached us with a challenge that many growing businesses face: the need for an effective and scalable digital marketing strategy. While they had a strong product offering and a loyal customer base, they were not fully leveraging the potential of paid social advertising.

Their existing Meta Ads were not delivering the desired return on investment, signaling a need for a more strategic and data-driven approach. Furthermore, they were looking to expand their digital footprint and reach new audiences, but were unsure which channels would offer the most value for their unique business.

The task at hand was twofold. First, we needed to take control of their existing Meta Ads, analyse their performance, and identify areas for optimisation. This would help ensure that their ad spend was being put to the most efficient use, attracting high-quality traffic and driving conversions.

Second, we needed to explore new opportunities in paid social. This involved identifying the platforms where their target audience was most active and tailoring a strategy to engage these potential customers. The goal was to diversify their marketing mix, reduce their reliance on a single platform, and ultimately increase their online sales.

SOLUTION:
We proposed a comprehensive solution focusing on effective campaign creation, innovative channel exploration, and strategic ad nurturing:

  1. Effective Campaign Creation: We crafted compelling ad copies designed to engage and convert Trade Access Panel's target audience.

  2. Channel Exploration: Recognizing Pinterest as a platform popular among home improvement and DIY enthusiasts, we launched targeted campaigns on this channel to connect with a relevant audience.

  3. Nurture Ad Campaigns: We applied our proprietary 'Grow Better' methodology to scale their ad campaigns effectively, minimising the 'learning' phase and maximising ad performance.

RESULTS:

  • Our strategic approach yielded impressive results:

    1. A phenomenal increase in sales: Our ad campaigns generated £1,312,472.44 in sales (a stunning increase of 197.06%) from just £100,612.56 in ad spend over 17 months.

    2. Significant ROAS Improvement: We increased the average overall Return On Ad Spend (ROAS) by 90.99%.

    3. Boost in Website Purchases: We were able to increase overall website purchases by 129.97%.

    4. Expanded Reach: We successfully reached 1.3 million more people compared to the previous period, marking an increase of 267.35%.


By harnessing the power of effective ad campaigns and innovative channel exploration, we were able to significantly boost Trade Access Panel's online sales and brand visibility. We continue to optimise their campaigns to sustain this positive trend and drive their future growth.

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