MyBubble
MyBubble App Case Study: Accelerated Growth with 13K Users in 90 Days
MyBubble App is an innovative mental health support application, designed to provide accessible and effective self-help resources for its users. As a newly launched solution, they aimed to establish an initial user base and prove the concept of their unique offering.
The Growth Journey
PROBLEM:
The primary objective for MyBubble was to launch their app and gain a credible first cohort of users to validate their concept. The initial target was to achieve 5000 users, a critical milestone that would help secure further investment for scaling their operations. The challenge was to find the most effective ways to reach potential users, encourage app installs, and ensure accurate tracking of these activities.
SOLUTION:
Our approach combined strategic campaign setup, targeted advertising, and constant collaboration:
Tracking Capabilities: We first ensured the app had the correct tracking capabilities installed for accurate user attribution across various channels.
Universal App Campaigns & Social Advertising: We launched Universal App Campaigns through Google and ran social advertising campaigns, targeting relevant demographics based on recent research.
Regular Creative Updates: We worked closely with the client to update creative and ad copy regularly, adding fresh collateral to drive app installs across Google's network.
RESULTS:
Our strategic approach delivered outstanding results:
Over 13,000 App Installs in just 90 days, far exceeding the initial target of 5000 users.
A cost-effective acquisition strategy, with an average cost of just £0.15 per download.
A significant improvement in App Store ranking, enhancing visibility and organic discovery.