Bulldog Gear

Amplifying E-commerce Success for Bulldog Gear: A Client Case Study

Bulldog Gear, a leading provider of high-quality strength and conditioning equipment, serves a wide array of customers ranging from commercial gyms and PT studios to home and garage gyms. With a robust brand reputation, their commitment to quality and performance remains unrivaled in the fitness equipment industry.

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The Growth Journey

 

PROBLEM:
Despite their strong brand image, Bulldog Gear faced a declining trend in online sales and dwindling Return On Ad Spend (ROAS) across key channels. Supply chain issues had led to an increased Cost Per Acquisition (CPA), highlighting the need for a more efficient marketing strategy. The challenge was to strengthen their omni-channel approach, stabilise and grow the ROAS, and explore new channel opportunities for increased visibility and customer reach.

SOLUTION:
We proposed a four-pronged approach to revitalize Bulldog Gear's marketing strategy:

  1. More Creative Variation on Social Channels: We injected fresh, dynamic creatives into their social media campaigns to re-engage their audience and enhance click-through rates.

  2. Improved Ad Copy: We revamped their ad copies, infusing them with compelling, benefit-driven messages that resonate with their target customers.

  3. New Channel Exploration: We expanded their digital presence to Pinterest and TikTok, tapping into these platforms' vast and engaged user base.

  4. Optimised PMAX Campaigns: We fine-tuned their PMAX campaigns to boost visibility, click-through rates, and conversions while reducing CPA.

RESULTS:

  • Our strategic intervention delivered impressive results for Bulldog Gear:

    1. A significant 10% increase in Year-Over-Year (YOY) revenue, illustrating the financial impact of our tailored approach.

    2. A remarkable 76% increase in average order value, signaling greater customer confidence and higher spending.

    3. A transformational growth in Facebook ROAS, skyrocketing from 2:1 to a whopping 12:1.

    4. A consistent Google ROAS of 8:1, demonstrating the efficiency and reliability of our targeted ad strategies.


In conclusion, our comprehensive and strategic approach breathed new life into Bulldog Gear's marketing efforts, leading to increased revenue, improved customer acquisition, and enhanced ROAS. We continue to work closely with Bulldog Gear, further fine-tuning our strategies to maintain their growth trajectory.

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