Rebecca Rhoades
Rebecca Rhoades Fashion House is an example of a beautiful high-end fashion product. Typically their products retail at around £230 and so very much depend on having a constant flow of traffic to convert a high-end product.
The Growth Journey.
Problem:
The fashion house had solid sales from B2B but was wanting to provide some extra sales through their B2C platform as they yield a much higher profit margin. The socials were incredibly low, which when trying to identify new direct customers, inhibited conversion trust. This was compounded by the average ticket price of the product. We needed to do this whilst maintaining a good ROI for Conversion ads to ensure the business has the cash flow to manage growth.
Solution:
We needed a way to, at-a-glance, give new customers the social proof to make a high ticket purchase with the business for the first time. Our approach would be to grow the Facebook channel to help assist with this but to also bring it online with the respectable numbers on Instagram. We also needed to shake up the media buying strategy to ensure the highest ROI.
Results:
We grew their Facebook following with engaged high-end fashion buyers, resulting in growth from 4000 to 46000. This helped the business transition their revenue model from becoming dependent on low-profit margin/ high quantity sales to a more profitable B2C model - taking high numbers through their site. A happy side benefit of this case study was that the client secured investment from VC’s as they looked at the growth and opportunity in this sector. The ROI we have managed to achieve on this account is around 500%.
500%+ roi
