smashing this old navy rum out of the water for black tot day.
pussers rum
The 9 day engagement campaign that resulted in
741% growth
The Growth Journey
PROBLEM:
At short notice, Pussers Rum wanted to put together a campaign for their Black Tot Day annual event. Their goal was to create a campaign that would propel the brand into the forefront audiences minds. Pussers Rum wanted to use the opportunity for User Growth and get maximum engagement.
SOLUTION:
Finding new users using our Interest Tree® Methodology was straightforward. Pussers has strong Navy connection, we used this to find a crossover with rum enthusiasts in the Venn diagram of our growth strategy.
RESULTS:
The result were exceptional. Engagement grew 741% over the 9 day period, highlighting the harmony between the audience selection and content curation. in addition to this the User Growth was very strong growing from 16,461 to 18,552. Impressive figures were also seen with a 472% increase in page impressions & 596% increase in clicks.
