Electric Ink.
When your body is your canvas, and tattoos are your stories.
Award winning tattoo aftercare products. Packed with skin nourishing actives that will keep your tattoos looking fresh, vibrant and defined.
One of our first wins outside our own brands was Electric Ink. Within the space of a few months, we grew Electric Ink from just another Tattoo page to the top Tattoo Care Product page in the entire industry.
The Growth Journey.
PROBLEM:
The brand were struggling to grow B2B despite having a fine product and some great imagery. The fundamental issue was that the size of the socials made it difficult for a large retailer to take the risk to stock them, as they were a relatively new brand.
SOLUTION:
We would again implement a viral growth strategy for the brand that would find followers and engagement through highly targeted ads. We found that the tattoo community was an incredibly loyal sector and responded well to shared content.
RESULTS:
In 6 weeks we were able to grow the socials of the brand to become the biggest in the sector, increasing their following on Facebook from 20k to 138k. This huge momentum helped the brand to get stocked in the largest U.K. cosmetics retailer Boots PLC. The brand is enjoying international success in the months since.
