Cloven Hoof Rum
20,000% social growth
Cloven Hoof are an award-winning rum with a unique brand positioning and a natural lean towards rock and metal music. With a confirmed spot on BBC’s Dragon’s Den on the cards, Karl got to work blowing up the brand for the biggest impact.
The Growth Journey
PROBLEM:
Cloven Hoof were in need of a social strategy to amplify their brand voice with the goals of growth in social following and considerable engagement. The guys at Cloven Hoof wanted to push closer to their long-term goal of being recognised as category leaders but more importantly, augment the brand positioning prior to an investment pitch on BBC’s ‘Dragons’ Den’.
SOLUTION:
We identified early on an opportunity to present viral content to audience segments that have a large cross-over interest with the brand. Stage 1 kicked off with PPE campaigns to drive huge engagement across the socials on selected content, driving interactions on the page and ‘warming up the pixel’. We then drove the engaging traffic to interact with the brand on a deeper level, building the brand equity of Cloven Hoof.
RESULTS:
The campaign was a huge success…
• 10130 PAGE LIKES (UP 20,000%)
• 71,674 ENGAGEMENTS (UP 3027%)
• 166K VIDEO VIEWS (UP 28,000%)
• 668K REACH (UP 7717%)
So what happened at Dragons’ Den? It was safe to say the brand growth didn’t go unnoticed, during the 11-hour wait in the green room the Cloven Hoof received an investment offer via phone, this made for a pretty interesting episode!
