NORTHERN BLOC
Northern Bloc, a Leeds-based innovator in premium ice cream, has become a leader in crafting bold, natural flavours with a focus on quality and sustainability. Catering to a diverse audience, from retail giants to independent venues, their commitment to pushing boundaries in both dairy and plant-based options has set them apart as trailblazers in the frozen dessert industry.
-
Our work with Northern Bloc started in April 2019 after they approached us with a frustrating slow growth trajectory for the brand despite its great product and placement. Their ad spend was substantial and they needed this to translate into more sales and a more tangible brand growth.
-
We took over the ad management and paid strategy and immediately identified how the spend could be better placed for greater results. We looked at the demographics that were engaging on different platforms and focused on building conversations with customers with specific strategies on each placement.
-
We’re happy to share with you that in the initial 8-month period of working with Northern Bloc we halved their ad spend from £2000 and grew the brand from 22,000 followers on Facebook to over 100k. This resulted in an increase in demand and sales, with Co-op increasing their distribution of the product from 500 stores to 1500 in January 2020.