Northern Bloc

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Supporting The Ice Cream Alchemy To Achieve Huge Brand Growth

The Growth Journey

 

PROBLEM:
Our work with Northern Bloc started in April 2019 after they approached us with a frustrating slow growth trajectory for the brand despite its great product and placement. Their ad spend was substantial and they needed this to translate into more sales and a more tangible brand growth.

SOLUTION:
We took over the ad management and paid strategy and immediately identified how the spend could be better placed for greater results. We looked at the demographics that were engaging on different platforms and focused on building conversations with customers with specific strategies on each placement.

RESULTS:
We’re happy to share with you that in the initial 8-month period of working with Northern Bloc we halved their ad spend from £2000 and grew the brand from 22,000 followers on Facebook to over 100k. This resulted in an increase in demand and sales, with Co-op increasing their distribution of the product from 500 stores to 1500 in January 2020.

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“Since using Karl from The Growth Guys, we've felt so much more at ease leaving our social ads in his capable hands and not needing to constantly worry about it. Having the reports of the ads sent straight to us with a breakdown rather than having to figure it all out stat by stat. He's been super informative, is always there to lend a hand and goes above and beyond to sort out the sometimes challenging tasks we send his way. We've seen a large take-up in growth and look forward to it growing even more. We're a tricky client as we're very Adhoc and neither an eCommerce company nor a visible service but he's Worked around this and still finds ways to link what we do to online presence growth.”

— Shane Stewart @ Northern Bloc

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