Take Your Business Further with Growth Marketing

If you dream of taking your business to the next level, increasing sales and your customer base, and becoming a key influencer in your field, growth marketing may be the strategy you've been looking for. 

What is Growth Marketing? 

Growth marketing is a digital marketing strategy that focuses on growing your business through acquiring, retaining, and re-engaging your customers. 

Instead of wasting time blasting a large pool of potential customers with blind promotions, growth marketers deliver targeted ads directly to those who are already searching for a solution that you can provide. Doing this optimises your chances of selling a product or service every time someone sees your online ads.

Growth marketing also involves testing different methods of driving customers your way to increase your marketing strategy's effectiveness. Growth marketers test what strategies lead to the most conversions for your business so you can stop funding what's not working and focus on what is. This also provides invaluable insight into your customer's experience interacting with your brand. 

All of these advantages can be scaled up to grow your business even further.

Why is business growth important? 

In today's saturated online markets, viral marketing is no longer a sustainable marketing strategy. Waiting for your target audience to find your ads and relying on customer referrals or word-of-mouth to increase your customer pool is too passive of an approach. As a result, our business will get lost in the online landscape of clickable links with little hope of reaching viable customers by chance. 

These methods will lead to the slow growth of your business, and you will lose out to your competitors. 

The growth of your business is vital to its survival. Growing your business is the most effective way to make your brand known, which in turn allows you to dominate your market, increase your buying power, withstand market fluctuations, and outlive your competition.

The best thing about growing your business through growth marketing is that it's an achievable goal, especially when you have an effective growth marketing strategy like the ones we at The Growth Guys develop for our partners every day.

Why should I advertise my business online?

Advertising your business online is a crucial step to growing your business. By advertising online, you can connect with potential customers uninhabited by where you are based and where your customers live. If you have the right product or solution for them, they can, and will, find you.

After a customer finds you online, growth marketers can use analytical tools to see how long they spend on your website, what they were interested in, and how they got there in the first place. This is an invaluable insight into the minds of your customers, and good growth marketers will use this information to make sure they come back again to finish any purchases and to drive additional sales in the future. 

What tools do I need to advertise my business online effectively? 

Your company's website should be the focal point of all your digital activity; it is the hub that all online advertising points customers to and therefore is one of the most valuable assets to your business. You need to invest in your website to make sure that it loads quickly, that it's easy to navigate and clear to read, and that it inspires your customers to believe in your brand and buy now.

Little things on your website can lead to losing a potential customer. The quality of a website and its loading times is what a consumer will subconsciously use to decide the trustworthiness of your brand. Would you wait 30 seconds for a website to load when you can usually access its competitors in 2 seconds? Would you feel comfortable entering your credit card details on a website that is full of spelling mistakes? How often have you purchased a product from a Wordpress website? 

Your customers will answer these questions the same way, which is why it is essential that growth marketers, like us here at The Growth Guys, analyse all of a businesses digital assets to make sure they are bringing as much value to the company as possible.

But online advertising isn't only about building a great website-- you also need effective strategies to bring customers to the website. 

Pay-per-click, or PPC, advertising, such as Google Ads, is one of the most popular methods of driving traffic directly to businesses' websites. Google tracks each user's searches and delivers them ads related to what they're looking for. 

Suppose a consumer is looking for a place to go for lunch, Google will suggest local restaurants, or if someone searches for the best way to grow their business, Google may suggest The Growth Guys, an award-winning digital marketing agency that focuses on revenue growth, user growth, and asset growth for all their partners. 

PPC advertising ensures that your company is in a "be found" position at all times.

Along with hosting targeted ads for your business, PPC advertisers also produce a set of insightful data into who clicks on your ads and if these clicks lead to sales or not. Growth marketers can analyse this data to test how users interact with your digital assets and measure your return on ad spend. 

When you advertise online, you also have the potential to retarget customers who have browsed your website but not made a purchase. Consumers are more likely to choose your product or service if they see your ads on multiple locations across the internet, especially when these ads display specific products or services they looked at in the past. It reminds them of their interest in the product or service and gives them more chances to be impulsive and say yes to buying. It keeps your brand at the top of your customers' minds and helps them forget your competition.

When should I work with a growth marketer to grow my business?

There is no time like the present to start working on growing your business. You'll never get ahead of your competition if you don't start.

Advertising online can be a significant investment, but it is absolutely vital if you want your business to grow and succeed. To make sure you are getting the most out of your investment, you should always work alongside a team of trained professional growth marketers. 

If you're ready to grow better, not just bigger, CLICK HERE to see what an award-winning growth marketing agency can do for your business.